江小白推出新品包裝設計，不玩“故事?！绷诉€

.font_s.ios.pgc article>blockquote>p span,.font_s.ios.pgc article>ol>li span,.font_s.ios.pgc article>p span,.font_s.ios.pgc article>ul li span{font-size:16px!important}.font_m.ios.pgc article>blockquote>p span,.font_m.ios.pgc article>ol>li span,.font_m.ios.pgc article>p span,.font_m.ios.pgc article>ul li span{font-size:18px!important}.font_l.ios.pgc article>blockquote>p span,.font_l.ios.pgc article>ol>li span,.font_l.ios.pgc article>p span,.font_l.ios.pgc article>ul li span{font-size:20px!important}.font_xl.ios.pgc article>blockquote>p span,.font_xl.ios.pgc article>ol>li span,.font_xl.ios.pgc article>p span,.font_xl.ios.pgc article>ul li span{font-size:23px!important}.font_s.ios.pgc article li,.font_s.ios.pgc article p{line-height:26px!important}.font_m.ios.pgc article li,.font_m.ios.pgc article p,.ios.pgc article li,.ios.pgc article p{line-height:28px!important}.font_l.ios.pgc article li,.font_l.ios.pgc article p{line-height:30px!important}.font_xl.ios.pgc article li,.font_xl.ios.pgc article p{line-height:33px!important}@media (max-device-width:374px){.font_s.ios.pgc article>blockquote>p span,.font_s.ios.pgc article>ol>li span,.font_s.ios.pgc article>p span,.font_s.ios.pgc article>ul li span{font-size:14px!important}.font_m.ios.pgc article>blockquote>p span,.font_m.ios.pgc article>ol>li span,.font_m.ios.pgc article>p span,.font_m.ios.pgc article>ul li span{font-size:16px!important}.font_l.ios.pgc article>blockquote>p span,.font_l.ios.pgc article>ol>li span,.font_l.ios.pgc article>p span,.font_l.ios.pgc article>ul li span{font-size:18px!important}.font_xl.ios.pgc article>blockquote>p span,.font_xl.ios.pgc article>ol>li span,.font_xl.ios.pgc article>p span,.font_xl.ios.pgc article>ul li span{font-size:21px!important}.font_s.ios.pgc article li,.font_s.ios.pgc article p{line-height:26px!important}.font_m.ios.pgc article li,.font_m.ios.pgc article p,.ios.pgc article li,.ios.pgc article p{line-height:28px!important}.font_l.ios.pgc article li,.font_l.ios.pgc article p{line-height:30px!important}.font_xl.ios.pgc article li,.font_xl.ios.pgc article p{line-height:33px!important}}.font_s.android.pgc article>blockquote>p span,.font_s.android.pgc article>ol>li span,.font_s.android.pgc article>p span,.font_s.android.pgc article>ul li span{font-size:16px!important}.font_m.android.pgc article>blockquote>p span,.font_m.android.pgc article>ol>li span,.font_m.android.pgc article>p span,.font_m.android.pgc article>ul li span{font-size:18px!important}.font_l.android.pgc article>blockquote>p span,.font_l.android.pgc article>ol>li span,.font_l.android.pgc article>p span,.font_l.android.pgc article>ul li span{font-size:20px!important}.font_xl.android.pgc article>blockquote>p span,.font_xl.android.pgc article>ol>li span,.font_xl.android.pgc article>p span,.font_xl.android.pgc article>ul li span{font-size:23px!important}.font_s.android.pgc article li,.font_s.android.pgc article p{line-height:27px!important}.android.pgc article li,.android.pgc article p,.font_m.android.pgc article li,.font_m.android.pgc article p{line-height:29px!important}.font_l.android.pgc article li,.font_l.android.pgc article p{line-height:31px!important}.font_xl.android.pgc article li,.font_xl.android.pgc article p{line-height:34px!important}article>blockquote>p,article>ol>li,article>p,article>ul>li{text-indent:initial!important}article>blockquote>p span,article>ol>li span,article>p span,article>ul>li span{letter-spacing:initial!important}.font_l article>p+.article-br,.font_m article>p+.article-br,.font_s article>p+.article-br,.font_xl article>p+.article-br{display:none}.font_l article .article-br,.font_m article .article-br,.font_s article .article-br,.font_xl article .article-br{margin-top:0!important;margin-bottom:0!important}.font_s.pgc article blockquote>p{line-height:26px!important}.font_m.pgc article blockquote>p,.pgc article blockquote>p{line-height:28px!important}.font_l.pgc article blockquote>p{line-height:30px!important}.font_xl.pgc article blockquote>p{line-height:33px!important}.font_s.pgc article blockquote>p span{font-size:15px!important}.font_m.pgc article blockquote>p span{font-size:17px!important}.font_l.pgc article blockquote>p span{font-size:19px!important}.font_xl.pgc article blockquote>p span{font-size:22px!important}.pgc article p+.article-br+article-img{margin-top:-18px!important}.pgc article .article-literature.pgc-end-literature,.pgc article .article-source.pgc-end-source{margin-top:0!important;margin-bottom:0!important;line-height:24px!important}.font_s.pgc article .article-literature.pgc-end-literature,.font_s.pgc article .article-source.pgc-end-source{font-size:13px!important}.font_m.pgc article .article-literature.pgc-end-literature,.font_m.pgc article .article-source.pgc-end-source{font-size:15px!important}.font_l.pgc article .article-literature.pgc-end-literature,.font_l.pgc article .article-source.pgc-end-source{font-size:17px!important}.font_xl.pgc article .article-literature.pgc-end-literature,.font_xl.pgc article .article-source.pgc-end-source{font-size:20px!important}.font_s.pgc article .article-literature.pgc-end-literature span,.font_s.pgc article .article-source.pgc-end-source span{font-size:13px!important}.font_m.pgc article .article-literature.pgc-end-literature span,.font_m.pgc article .article-source.pgc-end-source span{font-size:15px!important}.font_l.pgc article .article-literature.pgc-end-literature span,.font_l.pgc article .article-source.pgc-end-source span{font-size:17px!important}.font_xl.pgc article .article-literature.pgc-end-literature span,.font_xl.pgc article .article-source.pgc-end-source span{font-size:20px!important}.font_s.pgc article p{margin-top:16px!important;margin-bottom:16px!important;margin-left:0!important;margin-right:0!important}.font_m.pgc article p,.pgc article p{margin-top:18px!important;margin-bottom:18px!important;margin-left:0!important;margin-right:0!important}.font_l.pgc article p{margin-top:20px!important;margin-bottom:20px!important;margin-left:0!important;margin-right:0!important}.font_xl.pgc article p{margin-top:23px!important;margin-bottom:23px!important;margin-left:0!important;margin-right:0!important}.pgc article p:first-child{margin-top:0!important}.pgc article blockquote>p:first-child{margin-top:0!important}.pgc article blockquote>p:last-child{margin-bottom:0!important}.pgc article blockquote li:first-child p{margin-top:0!important}.pgc article blockquote li:last-child p{margin-bottom:0!important} 在大眾的傳統印象中，酒類包裝往往帶有老干部般的穩重風格，似乎一直與年輕消費者保持“距離”。而要說最懂年輕人心意的，除了微醺浪漫的RIO雞尾酒，江小白也憑借簡單、純粹的理念，收獲了許多年輕一代的喜愛和追捧。以往我們熟悉的江小白，都是以故事瓶的形式呈現有趣的文案，進而激發與消費者的情感共鳴。不過，在果酒逐漸興起的市場背景下，江小白也順勢定位新方向，以“高粱酒+果味”的巧妙結合推出果立方系列，再次給大眾帶來不一樣的驚喜！包裝依舊呈現年輕、時尚的設計風格不同的是這次的果味酒包裝“不講故事”了，而是選擇時尚的插畫設計，直觀展現年輕人的宅生活和Z時代文化。玩起諧音梗也是一套一套的除了果味版的新春限定，不妨嘗嘗奶茶味的江小白？禮盒選擇簡單的手繪，搭配金色燙印字體，使得畫面層次感豐富而不顯贅余。江小白瓶身標簽貼，以彩色手繪延續一致的插畫視覺，奶茶杯與酒本身的碰撞，趣味十足。江小白這次推出新品包裝設計，你給打幾分？